VOX is the absolute king in the Spanish political Instagram kingdom. I would like to specially highlight their dynamic activity on Instagram since it is the social platform in Spain that has manifestly increased its popularity in recent years, in 2018 being declared the preferred social media platform among Spanish teenagers, with 60% of the users from 14-17 years old. Their frenzied activity on Twitter, for instance, via the individual accounts of their leaders or through the party’s accounts among many others – including separate accounts for their activities in the parliament and in the congress) is endless. Online, VOX have skilfully used all the potential social media platforms and applications available to connect with their cubs. in election results) – hence the extreme importance of its Internet persona.
Vox youtube right Offline#
Extrapolating this tenet to the world of politics, the online behaviour of a party has offline consequences (i.e. If we follow the social media theorist Nathan Jurgenson and his strong critique of digital dualism, online and offline worlds are not different dimensions and cannot be distinguished one from the other since both are intertwined. Those strategies are both online and offline.
That was the case of the socio-political movement of “Los indignados or the 15-M movement” that gave birth to the far left party Podemos, made up mostly by thousands of supporters under 35.ĭespite still being chronologically in its infancy – VOX was “born” in December 2013 – the far-right Spanish party stands head and shoulders among other political forces in the country by being the undeniable master in dealing with marketing strategies that reinforce links with their youngest voters. Theoretically, left parties should be more attractive to the young since anti-establishment rebellion and idealism are features inherently associated with the earlier stages of life. It may seem unusual that a political force which has been accused of being ‘stuck in the past’ keeps such a strong link with younger generations. VOX, the far-right Spanish political party, seems to have very close bonds with some sectors of Spanish youth, and well aware of it, has a lot of strategies to reinforce them.
During the first conference organised by the Centre of the Analysis of the Radical Right in London last May, Cas Mudde in his wonderful plenary drew our attention to the relationship between the Radical Right and younger generations.
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